About the system
Strategic alignment
We capture you strategy and test your content alignment to it. Your content is assessed vs your brands unique marketing context
Customer alignment
We use your customer profile and our modelled data points to test customer centricity
Content effectiveness
We check content effectiveness vs a series of behaivoural science checks
Channel effectiveness
We evaluate your content vs channel best practice
Evaluate your marketing through a behavioural science lens.
Identify how to create more change
Why Behavioural Science?
Generating leads and sales through marketing is fundamentally about creating a behavioural change. Getting your customers to believe, feel and do something different. To get them to stop buying the competition. To get them to use more of your products/services.
That's where behavioural science helps. Applying principles of how memery works can increase recall of your product and messages. Understanding motivators and intent of your audiences and leverage them into your strategy and content, increases your effectiveness. Optimising framing and aligning to heuristics helps you get significantly more action.
Our system helps you embed 500+ behavioural science checks into your content.
Our wrap around services provides you with support to improve your team and content performance.
Marketing effectiveness transparency
Plug in behavioural science at scale into your business.
SOME OF OUR TRUSTED CLIENTS
